From 70-hour weeks to a 46% revenue lift — without the owner burning out.
A representative engagement: a second-generation home services business unlocks growth by cutting wasted spend, tightening response time, and launching a recurring service plan.
Midwest HVAC company
Second-generation home services business in the suburban Midwest. Mid-teens employees. Strong reputation, weak systems.
Owner working 70-hour weeks. Calls converted poorly, jobs ran long, no idea which marketing actually worked.
Owner considering selling. Family strained. Margin slipping for two straight quarters.
Marketing spend was 60% wasted on untracked channels. Lead handoff to dispatcher took 4+ hours on average. No service plan upsell. Three competing tools, none integrated.
- 01Consolidate marketing into 2 trackable channels
- 02Implement same-day lead response with automation
- 03Launch annual service membership program
Built attribution dashboard, rewired CRM, wrote response scripts, designed membership program, launched in week 6.
What changed for the business.
Response time was a bigger lever than acquisition spend.
Want a result like this for your business?
Book a 30-minute Growth Clarity Call. We'll diagnose where the biggest unlock is in your business and tell you whether we're the right partner to go after it.